Paid Social

The Challenge: Help T. Rowe Price bring consistency to it's social ads while simultaneously speaking to various product offerings and target markets.

The Solution: I partnered with strategists and social experience teams to create social briefs for all of T. Rowe Price's offerings, including but not limited to 529 plans, retirement plans, and individual investment opportunities. I then lead the creative team to write and design engaging social content that stood out across T. Rowe Price's platforms, educated audiences, built brand trust, and drove engagement for the brand. After each content launch, we assessed which ads were working hardest and which could be better optimized for future content batches, making sure T. Rowe Price always put it's best social foot forward.