The Challenge: Koleston wanted to create a Facebook campaign for their new Color Concealer concealer. They had limited assets and no budget for a shoot. Our mission was to create content for a dozen social posts using assets Koleston already had in their archives.
The Solution: We created a full social strategy and campaign using copy, graphics and the few branded assets we had available to us that created so much buzz, the product sold out in minutes.
To reassure young consumers who were turned off by the damaging effects of permanent color, we created a post highlighting the fact that Koleston Color Concealer won’t change their natural hair color. In fact, it will leave their hair healthy and soft while covering up unwanted grays.
We teased out a product launch to generate excitement.
To follow up the coming soon post, we revealed this breakthrough product with a fast-paced, eye catching video that featured its unique product benefits and spoke to how simple it is to use.
We offered consumers a free sample so they could be the first to try Koleston’s revolutionary new beauty product. We gave away 50 Color Concealer samples to get people talking and create buzz.
Plucking grays is not a solution, but Koleston Color Concealer is. This post called out women who were in the habit of plucking and offered them a better solution.
To showcase how Koleston Color Concealer actually cares for hair vs. damaging it, we showcased its benefits in a simple, graphic post.
We highlighted how easy Koleston Color Concealer is to use by creating a quick how-to video perfect for the short attention spans of social users.