Resumé | Nicole Drinkwater

Experience

November 2016-present

Clients: MiNY/JWT (Brands: Rolex, Wella, Coppertone), T3 (Brands: Capital One, Enterprise), COTY (Clairol), Barbarian (Essie)
Branded and launched new agency: MiNY
Managed UX and creative teams in the development and optimization of web & social experiences
Spearheaded strategic framework and creative refresh for Essie's 2020 campaign

April 2016-November 2016

Brands: Clairol, Koleston, Venus
Expanded clients’ thinking by crafting ideas for the platforms most relevant to their audience
Increased ROI for clients by creating wholistic, content-rich campaigns
Managed and motivated creative teams to create inspiring work and collaborate with clients

May 2014-April 2016

June 2010-December 2013 (Copywriter)

Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony
Wrote for print, digital, social, television, radio, and in-store
Managed campaigns from concept to development and ran creative production on shoots
Won new-business campaigns for T.J.Maxx, Hasbro & Pandora

December 2013 - May 2014

Created fully integrated campaigns for the first time in Sunglass Hut’s history
Wrote for print, digital, social, in-store, and video content
Developed a new, fashion-forward tone of voice for Sunglass Hut
Optimized relationships with agency partners and clients to make the work stronger and more effective

May 2012-present

Brands include: Wantable, Fabletics, Vega, Plant Fusion, Reebok & more
Built, manage & run an entire health and fitness lifestyle blog
Create original content about trending health, fitness & dietary topics
Work with brands to review products, create sponsored content & generate buzz for their campaigns
Amplify content across social (instagram, twitter, facebook, pinterest & snapchat)
Create allergy-friendly healthy recipes, design graphics and write all copy