Freelance, Creative Director/Copywriter

November 2016-present 

• Brands: Rolex, Swarovski, Suave, Hellmann’s (Wunderman Thompson), Capital One, Enterprise (T3), Clairol (COTY), Essie, Harman Kardon, JBL (Barbarian), Bumble

• Direct look, tone & feel for multi-channel marketing campaigns that motivate customer behavior & tell one narrative across touchpoints

• Spearhead concepts that meet strategic business objectives and deliver against KPIs

• Manage UX and creative teams in the development and optimization of social, digital
  and retail experiences

• Grow and maintain network of creative freelance & production resources

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Grey, Associate Creative Director

April 2016-November 2016 

• Brands: Clairol, Koleston, Venus

• Expanded clients’ thinking by crafting & presenting ideas for the platforms most
  relevant to their audience

• Increased ROI for clients by creating holistic, content-rich campaigns

• Managed and motivated creative teams to create inspiring work and collaborate with clients and agency partners

Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

• Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

• Wrote for print, digital, social, television, radio, and in-store

• Managed omni-channel campaigns from concept to development and ran creative production on shoots 

• Won new-business campaigns for T.J.Maxx, Hasbro & Pandora

Gotham, Copywriter

December 2013 - May 2014

• Created fully integrated campaigns for the first time in Sunglass Hut’s history

• Wrote for print, digital, social, in-store, and video content

• Developed a new, fashion-forward tone of voice for Sunglass Hut

• Optimized relationships with agency partners and clients to make the work stronger and more effective

fitfulfocus.com, Owner + Blogger

May 2012-present

• Built, manage & run health and fitness lifestyle blog

• Create original content around health, fitness and pop culture trends

• Work with brands to review products, create sponsored content and generate buzz

• Amplify content across social

• Create allergy-friendly recipes, design graphics and write all copy

Awards

Download a copy

Shortlist: Utility Effie

Shortlist: David & Goliath Effie

P&G Gold: Best Idea

P&G Gold: Beauty & Sensibility

Silver MM+M Award for Use of Social Media

Shortlist: Unilever Partner with Purpose Social Impact Award

Syracuse University 

• S.I. Newhouse School of Public Communications

• Bachelor of Science

• Major: Advertising, Minor: Marketing, Psychology

• Syracuse University London Study Abroad Program​