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Freelance, Group Creative Director

May 2023-present

  • Brands: Truist, Pandora, Essie, Convene

  • Agencies: StrawberryFrog, Gotham, Goodwork

imre, Creative Director

October 2021-May 2023

  • Brands: Lumify, Biotrue, T.Rowe Price, Xulane, Yupelri, Tobi, Dilantin

  • Oversaw & mentored a team of writers, designers, & art directors to concept, create & sell in brilliant work rooted in strategy

  • Collaborated with cross-functional team leads & agency partners to build compelling, best-in-class social campaigns that grew clients’ business

  • Led & helped win new business pitches across agency portfolios

  • Managed project scopes & fostered client relationships

  • Amplified company culture as president of the agency’s women’s business resource group

Freelance, Creative Director/Copywriter

November 2016-October 2021

  • Brands: Brand USA, Jumeirah Hotels, Rolex, Swarovski, Suave, Hellmann’s, Capital One, Enterprise, Clairol, Essie, Harman Kardon, JBL, Bumble

  • Agencies/In-House Studios: Beautiful Destinations, Wunderman Thompson, T3, COTY, Barbarian, Bumble, Saatchi & Saatchi

  • Directed look, tone & feel for multi-channel marketing campaigns that motivated customer behavior & told one narrative across touchpoints (TV, print, social, out-of-home, retail, PR)

  • Spearheaded concepts that met strategic business objectives & delivered against KPIs

  • Managed UX & creative teams in the development & optimization of social, digital
    & retail experiences

  • Grew & maintained a network of creative freelance & production resources


Grey, Associate Creative Director

April 2016-November 2016 

  • Brands: Clairol, Koleston, Venus

  • Expanded clients’ thinking by crafting & presenting ideas for the platforms most
    relevant to their audience

  • Increased ROI for clients by creating holistic, content-rich campaigns

  • Managed & motivated creative teams to create inspiring work & collaborate with clients & agency partners

Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

  • Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

  • Wrote for print, digital, social, television, radio, & in-store

  • Managed omni-channel campaigns from concept to development & ran creative production on shoots 

  • Won new-business campaigns for T.J.Maxx, Hasbro & Pandora


Gotham, Copywriter

December 2013 - May 2014

  • Created fully integrated campaigns for the first time in Sunglass Hut’s history

  • Wrote for print, digital, social, in-store, & video content

  • Developed a new, fashion-forward tone of voice for Sunglass Hut

  • Optimized relationships with agency partners & clients to make the work stronger & more effective




Shortlist: Utility Effie
Shortlist: David & Goliath Effie
P&G Gold: Best Idea
P&G Gold: Beauty & Sensibility
Silver MM+M Award for Use of Social Media
Shortlist: Unilever Partner with Purpose Social Impact Award
CHPA Self Care Marketing Awards Finalist: Best Overal Social Media Campaign
Business Intelligence Group’s PR & Marketing Excellence Award for External Campaign of the Year


Syracuse University 
  • S.I. Newhouse School of Public Communications

  • Bachelor of Science

  • Major: Advertising, Minor: Marketing, Psychology

  • Syracuse University London Study Abroad Program

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