Nicole Drinkwater
CREATIVE DIRECTOR // COPYWRITER
Experience
Freelance, Creative Director/Copywriter
November 2016-present
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Brands: Rolex, Swarovski, Suave, Hellmann’s (Wunderman Thompson), Capital One, Enterprise (T3), Clairol (COTY), Essie, Harman Kardon, JBL (Barbarian), Bumble
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Direct look, tone & feel for multi-channel marketing campaigns that motivate customer behavior & tell one narrative across touchpoints
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Spearhead concepts that meet strategic business objectives and deliver against KPIs
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Manage UX and creative teams in the development and optimization of social, digital
and retail experiences -
Grow and maintain network of creative freelance & production resources
Grey, Associate Creative Director
April 2016-November 2016
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Brands: Clairol, Koleston, Venus
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Expanded clients’ thinking by crafting & presenting ideas for the platforms most
relevant to their audience -
Increased ROI for clients by creating holistic, content-rich campaigns
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Managed and motivated creative teams to create inspiring work and collaborate with clients and agency partners
Grey, Senior Copywriter
May 2014-April 2016
June 2010-December 2013 (Copywriter)
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Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony
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Wrote for print, digital, social, television, radio, and in-store
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Managed omni-channel campaigns from concept to development and ran creative production on shoots
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Won new-business campaigns for T.J.Maxx, Hasbro & Pandora
Gotham, Copywriter
December 2013 - May 2014
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Created fully integrated campaigns for the first time in Sunglass Hut’s history
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Wrote for print, digital, social, in-store, and video content
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Developed a new, fashion-forward tone of voice for Sunglass Hut
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Optimized relationships with agency partners and clients to make the work stronger and more effective
fitfulfocus.com, Owner + Blogger
May 2012-present
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Built, manage & run health and fitness lifestyle blog
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Create original content around health, fitness and pop culture trends
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Work with brands to review products, create sponsored content and generate buzz
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Amplify content across social
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Create allergy-friendly recipes, design graphics and write all copy
Skills
WORDPRESS
ADOBE CREATIVE SUITE
MICROSOFT SUITE
Awards
Download a copy
Shortlist: Utility Effie
Shortlist: David & Goliath Effie
P&G Gold: Best Idea
P&G Gold: Beauty & Sensibility
Silver MM+M Award for Use of Social Media
Shortlist: Unilever Partner with Purpose Social Impact Award
Education
Syracuse University
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S.I. Newhouse School of Public Communications
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Bachelor of Science
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Major: Advertising, Minor: Marketing, Psychology
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Syracuse University London Study Abroad Program