Freelance, Group Creative Director

May 2023-present

• Brands: Truist, Pandora, Essie, Maybelline, Core Hydration, Bai, Snapple,
  Convene, Mint House, St. Luke’s Family Practice, Remote Legal

• Agencies: StrawberryFrog, Gotham, Lippe Taylor, Goodwork, MHD Group, Field Trip Dept

• Concept and develop creative campaigns for TV, print, social, CRM, ecomm, websites, experiential, events, and PR

• Deliver high-quality work in fast-paced environments with tight deadlines

• Partner with diverse teams across multiple disciplines to ensure cohesive and impactful creative execution

​​

imre, Creative Director

October 2021-May 2023

• Brands: Lumify, Biotrue, T.Rowe Price, Xulane, Yupelri, Tobi, Dilantin

• Oversaw & mentored a team of writers, designers, & art directors to concept, create & sell in brilliant work rooted in strategy

• Collaborated with cross-functional team leads & agency partners to build compelling, best-in-class social campaigns that grew clients’ business

• Led & helped win new business pitches across agency portfolios

• Managed project scopes & fostered client relationships

• Amplified company culture as president of the agency’s women’s business resource group

​

Freelance, Creative Director/Copywriter

November 2016-October 2021

• Brands: Brand USA, Jumeirah Hotels, Rolex, Swarovski, Suave, Hellmann’s, Capital One, Enterprise, Clairol, Essie, Harman Kardon, JBL, Bumble

• Agencies/In-House Studios: Beautiful Destinations, Wunderman Thompson, T3, COTY, Barbarian, Bumble, Saatchi & Saatchi

• Directed look, tone & feel for multi-channel marketing campaigns that motivated customer behavior & told one narrative across touchpoints (TV, print, social, out-of-home, retail, PR)

• Spearheaded concepts that met strategic business objectives & delivered against KPIs

• Managed UX & creative teams in the development & optimization of social, digital
  & retail experiences

• Grew & maintained a network of creative freelance & production resources

​​

Grey, Associate Creative Director

April 2016-November 2016 

• Brands: Clairol, Koleston, Venus

• Expanded clients’ thinking by crafting & presenting ideas for the platforms most
  relevant to their audience

• Increased ROI for clients by creating holistic, content-rich campaigns

• Managed & motivated creative teams to create inspiring work & collaborate with clients & agency partners

Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

• Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

• Wrote for print, digital, social, television, radio, & in-store

• Managed omni-channel campaigns from concept to development & ran creative production on shoots 

• Won new-business campaigns for T.J.Maxx, Hasbro & Pandora

 

Gotham, Copywriter

December 2013 - May 2014

• Created fully integrated campaigns for the first time in Sunglass Hut’s history

• Wrote for print, digital, social, in-store, & video content

• Developed a new, fashion-forward tone of voice for Sunglass Hut

• Optimized relationships with agency partners & clients to make the work stronger & more effective