Freelance, Creative Director/Copywriter

November 2016-present 

• Clients: MiNY/JWT (Brands: Rolex, Wella, Coppertone), T3 (Brands: Capital One, Enterprise), COTY (Clairol), Barbarian (Essie)

• Branded and launched new agency: MiNY

• Managed UX and creative teams in the development and optimization of web & social experiences 

• Spearheaded strategic framework and creative refresh for Essie's 2020 campaign

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Grey, Associate Creative Director

April 2016-November 2016 

• Brands: Clairol, Koleston, Venus

• Expanded clients’ thinking by crafting ideas for the platforms most relevant to their audience

• Increased ROI for clients by creating wholistic, content-rich campaigns

• Managed and motivated creative teams to create inspiring work and collaborate with clients
   

Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

• Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

• Wrote for print, digital, social, television, radio, and in-store

• Managed campaigns from concept to development and ran creative production on shoots 

• Won new-business campaigns for T.J.Maxx, Hasbro & Pandora

 

Gotham, Copywriter

December 2013 - May 2014

• Created fully integrated campaigns for the first time in Sunglass Hut’s history

• Wrote for print, digital, social, in-store, and video content

• Developed a new, fashion-forward tone of voice for Sunglass Hut

• Optimized relationships with agency partners and clients to make the work stronger and more effective

 

fitfulfocus.com, Owner + Blogger

May 2012-present

• Brands include: Wantable, Fabletics, Vega, Plant Fusion, Reebok & more

• Built, manage & run an entire health and fitness lifestyle blog

• Create original content about trending health, fitness & dietary topics

• Work with brands to review products, create sponsored content & generate buzz for their campaigns

• Amplify content across social (instagram, twitter, facebook, pinterest & snapchat)

• Create allergy-friendly healthy recipes, design graphics and write all copy

Syracuse University 

• S.I. Newhouse School of Public Communications

• Bachelor of Science

• Major: Advertising, Minor: Marketing, Psychology

• Syracuse University London Study Abroad Program​