Freelance, Creative Director/Copywriter

November 2016-present 

  • Clients: MiNY/JWT (Brands: Rolex, Wella, Coppertone), T3 (Brands: Capital One, Enterprise), COTY (Clairol), Barbarian (Essie)

  • Branded and launched new agency: MiNY

  • Managed UX and creative teams in the development and optimization of web & social experiences 

  • Spearheaded strategic framework and creative refresh for Essie's 2020 campaign


Grey, Associate Creative Director

April 2016-November 2016 

  • Brands: Clairol, Koleston, Venus

  • Expanded clients’ thinking by crafting ideas for the platforms most relevant to their audience

  • Increased ROI for clients by creating wholistic, content-rich campaigns

  • Managed and motivated creative teams to create inspiring work and collaborate with clients

Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

  • Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

  • Wrote for print, digital, social, television, radio, and in-store

  • Managed campaigns from concept to development and ran creative production on shoots 

  • Won new-business campaigns for T.J.Maxx, Hasbro & Pandora


Gotham, Copywriter

December 2013 - May 2014

  • Created fully integrated campaigns for the first time in Sunglass Hut’s history

  • Wrote for print, digital, social, in-store, and video content

  • Developed a new, fashion-forward tone of voice for Sunglass Hut

  • Optimized relationships with agency partners and clients to make the work stronger and more effective


fitfulfocus.com, Owner + Blogger

May 2012-present

  • Brands include: Wantable, Fabletics, Vega, Plant Fusion, Reebok & more

  • Built, manage & run an entire health and fitness lifestyle blog

  • Create original content about trending health, fitness & dietary topics

  • Work with brands to review products, create sponsored content & generate buzz for their campaigns

  • Amplify content across social (instagram, twitter, facebook, pinterest & snapchat)

  • Create allergy-friendly healthy recipes, design graphics and write all copy




Download a copy

Shortlist: Utility Effie
Shortlist: David & Goliath Effie
P&G Gold: Best Idea
P&G Gold: Beauty & Sensibility


Syracuse University 
  • S.I. Newhouse School of Public Communications

  • Bachelor of Science

  • Major: Advertising, Minor: Marketing, Psychology

  • Syracuse University London Study Abroad Program


© 2020 by Nicole Drinkwater.