Experience

Freelance, Creative Director/Copywriter

November 2016-present 

  • Brands: Rolex, Swarovski, Suave, Hellmann’s (Wunderman Thompson), Capital One, Enterprise (T3), Clairol (COTY), Essie, Harman Kardon, JBL (Barbarian), Bumble

  • Direct look, tone & feel for multi-channel marketing campaigns that motivate customer behavior & tell one narrative across touchpoints

  • Spearhead concepts that meet strategic business objectives and deliver against KPIs

  • Manage UX and creative teams in the development and optimization of social, digital
    and retail experiences

  • Grow and maintain network of creative freelance & production resources

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Grey, Associate Creative Director

April 2016-November 2016 

  • Brands: Clairol, Koleston, Venus

  • Expanded clients’ thinking by crafting & presenting ideas for the platforms most
    relevant to their audience

  • Increased ROI for clients by creating holistic, content-rich campaigns

  • Managed and motivated creative teams to create inspiring work and collaborate with clients and agency partners


Grey, Senior Copywriter

May 2014-April 2016

June 2010-December 2013 (Copywriter)

  • Brands: Clairol, Covergirl, NFL Women’s Apparel, Downy, T.J.Maxx, Pantene, My Little Pony

  • Wrote for print, digital, social, television, radio, and in-store

  • Managed omni-channel campaigns from concept to development and ran creative production on shoots 

  • Won new-business campaigns for T.J.Maxx, Hasbro & Pandora

 

Gotham, Copywriter

December 2013 - May 2014

  • Created fully integrated campaigns for the first time in Sunglass Hut’s history

  • Wrote for print, digital, social, in-store, and video content

  • Developed a new, fashion-forward tone of voice for Sunglass Hut

  • Optimized relationships with agency partners and clients to make the work stronger and more effective

 

fitfulfocus.com, Owner + Blogger

May 2012-present

  • Built, manage & run health and fitness lifestyle blog

  • Create original content around health, fitness and pop culture trends

  • Work with brands to review products, create sponsored content and generate buzz

  • Amplify content across social

  • Create allergy-friendly recipes, design graphics and write all copy

Skills

WORDPRESS
ADOBE CREATIVE SUITE
MICROSOFT SUITE

Awards

Download a copy

Shortlist: Utility Effie
Shortlist: David & Goliath Effie
P&G Gold: Best Idea
P&G Gold: Beauty & Sensibility
Silver MM+M Award for Use of Social Media
Shortlist: Unilever Partner with Purpose Social Impact Award

Education

Syracuse University 
  • S.I. Newhouse School of Public Communications

  • Bachelor of Science

  • Major: Advertising, Minor: Marketing, Psychology

  • Syracuse University London Study Abroad Program

973-615-1563

© 2021 by Nicole Drinkwater.