Nicole Drinkwater
CREATIVE DIRECTOR // COPYWRITER
Branding, Website, Social
The Challenge: Help J.Walter Thompson create and launch a new beauty, fashion and luxury arm of their agency.
The Solution: MiNY (Made in New York) was created as an all-inclusive marketing agency with expertise in beauty, fashion, luxury and lifestyle brands. We positioned the agency as small but mighty with the ability to work flexibly but also flex the powerful global resources of JWT. We gave the agency its own identity, personality, credentials deck and social presence.
I worked with the team at MiNY to create a logo, build out a website and craft MiNY's agency positioning.
I worked with MiNY's strategy team to craft a credentials deck to share with potential clients.
An Instagram strategy and content library was created to build up MiNY's social presence and credibility.
And a press release sparked buzz across the industry.
