Integrated Campaign, TV, Digital Video, Social

The Challenge: Post-covid, the USA wasn't the most sought after vacation destination. There was uncertainty about post-pandemic regulations, politics, and general bad publicity in the global press. Our task was to attract and boost global travel to the United States. 

The Solution: We crafted a campaign designed to invite travelers from around the world to visit and add a proverbial chapter to the story of the USA, a big, collective tale made up of many.  The "United Stories" campaign engaged consumers and the travel trade, across all demographics and income groups, and built a targeted global hero campaign and library of premium ‘always on’ content specifically designed for every platform Brand USA appears on.

The Result: The results were unprecedented. We drove an incremental 1.13 million visitors to the US. The campaign garnered over 1.1 billion social media impressions, hundreds of millions of video views and tens of millions of social media engagements. Marketing performance dramatically improved with a 134% increase in view-through rates, a 5.3x increase in click-through rates, and a 107% increase in engagement rates compared to Brand USA’s previous paid ad campaigns.