Integrated Campaign, TV, Digital Video, Social

The Challenge: Jumierah hotels are known as a global, luxury travel brand, but in a post-COVID world, luxury is no longer enough to inspire travelers. People want an emotional connection to the world around them and have a new sense of the importance of time. After the pandemic, the affluent traveler, whose time is already their most valuable resource, experienced a new appreciation for how to prioritize their time and make the most of it.  So our challenge became: how do we help Jumierah connect with travelers and make them decide to spend their valuable time with us?

The Solution: Don’t make it about the hotel. Make it about the feeling.  Make it about how it feels to have your impossible dreams turned into unbelievable realities – about what it feels like to live in every luxurious moment. We created a campaign that recognizes the value of time and encourages people to spend it exceptionally well by immersing themselves in moments of luxury that can only come from a Jumeirah hotel, and we did it in a way that translated across multiple countries, audiences, languages and experiences. 

The Result: Over 40 millions views across campaign and social, 40% increase in web traffic, 30% increase in direct bookings, 40% increase in social media growth