TV, Print, In Store, Digital
The Challenge: Covergirl had a unique opportunity to be a sponsor of the London Olympic Games. Without any new products to tout, our challenge was to find a way to tie Covergirl products to the games and drive sales.
The Solution: We gave two of Covergirl's top-performing products limited-edition Olympic packaging and worked with three Olympic athletes, including two of the first female boxers to compete in the games, to showcase the strength and power of the products. The "I'm Strong. I'm Beautiful. I'm a Covergirl." message became a mantra for the brand and all who wore it.