Clairol

myclairol.com

Branding, Packaging, UX Design, Website Content

The Challenge: At-home hair color is one-size-fits all. A woman with thick, curly hair and no grays uses the same brunette shade as a woman with short, already-half-gray, pin-straight locks. Not ideal. Clairol wanted to change that by creating customizable at-home hair color. To do so, they needed new packaging and an easy-to-navigate website dedicated to the new service. 

The Solution: I worked with packaging designers to make the customized kits feel fun, witty, welcoming and easy to use. I also partnered with UX designers to build out the flow of the site. Last but not least, I wrote all the content for the site, ensuring everything felt simple and fun while encouraging trial.  

Packaging

myclairol instruction booklet.jpg
myclairol packaging 2.png

Site

Site

Click to expand

Click to expand

A color quiz helped women find the perfect color and curated kit designed specifically for their hair.